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Tuesday, January 30, 2024

Chime Appoints Vineet Mehra to Chief Advertising Officer

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Chime as we speak introduced that Vineet Mehra will be part of the corporate as its new Chief Advertising Officer, efficient Might 31, 2022. Mehra will assist the corporate to additional its mission of serving to its members obtain monetary peace of thoughts.


Mehra joins Chime from Good Eggs, the place he was Chief Progress and CX Officer. Previous to Good Eggs, he was World Chief Buyer Officer at Walgreens Boots Alliance the place he helped steer the corporate via the height of the pandemic throughout the U.S. and U.Okay and World Chief Advertising Officer at Ancestry the place he and his crew reworked the model and introduced client genetics into the cultural mainstream making Ancestry DNA one of many best-selling merchandise within the class. Mehra additionally served as World President of Johnson & Johnson’s Child Care Division and World President of their Advertising Perform.   


“Vineet is a good match for Chime at an essential interval of progress for our firm. His expertise goes nicely past the advertising and marketing operate. We’re enthusiastic about him serving to to speed up our motion to alter the way in which monetary companies are designed and delivered.”
– Chris Britt, Chime CEO


Mehra will assume the CMO position from Melissa Alvarado, who will proceed to function a member of Chime’s government crew.


“I additionally need to thank Melissa Alvarado who has led advertising and marketing and progress since our inception in 2014. She has scaled chime to turn out to be the No. 1 most beloved banking app as we speak.”
– Chris Britt, Chime CEO


Mehra is a acknowledged chief, and was named by Forbes as one of many world’s 50 most influential CMOs, and in 2019, Advert Week named him as one in every of their Prime 20 Tech CMO’s. In his position, Mehra will oversee Chime’s progress initiatives throughout the U.S. along with growing impactful advertising and marketing and promoting initiatives. Mehra will report back to CEO Chris Britt and function a member of the Government Committee. 


“Chime is a transformational firm that’s driving change and setting the brand new customary for member care within the monetary companies trade. I’m excited to hitch at a stage of super progress and at a time when our members want us greater than ever. I’m keen to hitch the crew and construct off the sturdy basis already laid from the earliest days of the corporate. The longer term is vivid, and I can’t wait to get began.”

– Vineet Mehra


Mehra additionally serves as World Chairman of the Board at Effie Worldwide, and on the Advisory Boards of Spotify, and WPP, in addition to serving on the board of publicly listed AdTheorent, a number one programmatic digital-advertising firm.  


Chime just lately introduced the appointment of its new Chief Technique Officer and SVP of Company Improvement, Jared Grusd who will work alongside Mehra to enhance Chime’s present progress and to assist chart out and obtain quick, medium and long-term targets seamlessly. Grusd joined Chime from Snap Inc. and previous to that Spotify.


About Chime
Chime is a monetary expertise firm based on the premise that primary banking companies must be useful, simple, and free. Chime goals to revenue with customers not from them and has a enterprise mannequin that doesn’t depend on client charges corresponding to overdraft, month-to-month service, or minimal steadiness charges. For added data: www.chime.com
Chime is a client fintech firm and never a financial institution so we shouldn’t be known as “Chime Financial institution”. Chime companions with The Bancorp Financial institution and Stride Financial institution, N.A., Members FDIC, that energy the financial institution accounts utilized by Chime Members.


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