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Key takeaways:
- ViacomCBS has partnered with RECUR to launch NFTs throughout its portfolio of shopper manufacturers.
- ViacomCBS is the dad or mum firm of Nickelodeon, MTV, CBS, BET, Comedy Central, Paramount Photos, and Showtime Networks Inc.
- Nickelodeon already has a Twitter web page on NFTs.
- The NFTs shall be launched within the spring of 2022, specializing in constructing communities round exhibits and movies throughout ViacomCBS’ manufacturers.
The media firm of ViacomCBS Inc. has introduced a strategic partnership with the Non-fungible token firm of RECUR, to create NFTs specializing in the corporate’s ‘iconic IP and cherished franchises that transcend generations.’ ViacomCBS is the dad or mum firm of Nickelodeon, MTV, CBS, BET, Comedy Central, Paramount Photos, and Showtime Networks Inc.
The NFTs shall be launched within the Spring of 2022 and can concentrate on constructing communities round exhibits and movies throughout ViacomCBS’s manufacturers. The NFTs will additional ‘encourage peer-to-peer engagement and facilitate modern methods for customers to unlock new experiences.’
Pam Kaufman, President of ViacomCBS Shopper Merchandise, defined that the NFTs will present followers an opportunity to be a part of the broader expertise of well-liked exhibits and movies spanning a number of generations. He stated:
Fueled by beloved characters and iconic properties with multi-generational attraction, we’re thrilled to speed up our shopper merchandise presence even additional into the rising metavers.
In teaming up with RECUR to create an NFT platform devoted to ViacomCBS IP, voracious collectors and first-time NFT consumers alike will discover distinctive alternatives to personal a chunk of their favourite franchises
The NFT mission will take a chain-agnostic method and also will settle for funds by credit score and debit playing cards, somewhat than simply cryptocurrencies.
Nickelodeon has an NFT Web page on Twitter
No additional particulars of the NFT collections by ViacomCBS have been offered.
Nevertheless, Nickelodeon already has a Twitter NFT web page that has already began offering hints on the potential path non-fungible token collections will take.
One such tweet, which may be discovered under, talks in regards to the 90s calling and wanting your consideration again. The tweet additionally features a quick video of an previous TV/VHS combo set displaying cartoons from the 90s.
The 90s known as ☎️
They need your consideration again ⏪📺
If you happen to’re studying this…you’re early#NickelodeonNFT pic.twitter.com/VJBGUbTjAS
— nickelodeon_nft (@nickelodeon_nft) June 9, 2022
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