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Iconic audio model Roland is buying and selling music for merchandise, teaming up with famend label Dais Information on a restricted version streetwear assortment.
The capsule, which celebrates Dais’ fifteenth and Roland’s fiftieth anniversaries, will characteristic 4 designs throughout seven items of attire and slipmat. The progressive collab marks the primary time Roland has labored with a report label and its artists to design a streetwear assortment whereas showcasing a musical instrument launch, in keeping with a press launch issued to announce the partnership.
The Roland JUNO-X Programmable Polyphonic Synthesizer is the latest addition to the corporate’s iconic JUNO analog synthesizers lineup, which dates again to 1982’s Juno-6. It was developed to bridge the hole between these classic synths, a transfer mirrored by Dais inventive director Nathaniel Younger, who designed the capsule to focus on every firm’s founding 12 months and placement.
“As long-time Roland followers, and with nearly all of the Dais roster utilizing Roland devices, each dwell and within the studio, we had been honored to attach with the Roland group on an attire collaboration celebrating the discharge of the JUNO-X,” stated Dais cofounder Gibby Miller. “After we realized that the Dais 15-year celebration coincided with the fiftieth anniversary of Roland’s founding, the partnership grew much more significant and particular. We’re past excited to current a set of items that commemorate these milestones, together with our love for his or her merchandise, and our artists who use them.”
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A shirt from the official Dais x Roland attire capsule.
Nedda Afsari
“Roland’s fiftieth anniversary is a time for our firm to replicate and to stay up for the longer term,” added Brian Alli, Roland’s Vice President of World Artist Relations & Strategic Partnerships. “As Roland celebrates, we’re additionally taking the following steps to put a brand new path whereas respecting the innovation and the tradition that the individuals who love our model have been cultivating for many years. Working collectively on one thing fully new like this can be a fantastic approach for Dais and Roland to acknowledge their milestone anniversaries collectively and to pave the way in which for brand new generations of creativity.”
You may pre-order threads from the gathering right here. They might be obtainable to ship in July 2022.
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